I attended the 17th annual Venture Capital & Private Equity Conference at Harvard Business School in Cambridge this past weekend. Check out my thoughts at my post on Insider Mobile.
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The mms Blog
I’ve just recently become a blogger on InsiderMobile, an online destination that provides mobile news and features from various leading experts in the wireless communications industry. They have a great cross-section of bloggers across various parts of the mobile ecosystem, though I’d be interested in recruiting more bloggers from the brand and agency side. So if you’re interested, please let me know. They also aggregate news from relevant third-party mobile news sites, so it’s a good place to scan overall industry news. Check out my recent blog post here.
Remember Veruca Salt’s famous song, I Want It Now, from Willy Wonka? Veruca sings, “…I want the world…I want the whole world…I want to lock it all up in my pocket…” Hmmm, it’s ironic how these phrases (though released in 1971!) remind me of The Millennials and their demand for everything on-demand. Nope, don’t care how, I want it now. They are the digital generation where nothing is private, everything is social and well, 3 seconds to load a mobile web page is probably 2.75 seconds too long.…
It is the ongoing myth, the never-ending dilemma, what language do Latinos in the US speak? We will find a ton of information online about what marketers think regarding this predicament and depending on the time zone, time of day, context used or simply which side of the bed the “expert” woke up this day, he will say Spanish or English. By the time marketers realize that Latinos speak English from a Hispanic heart, it will be already too late…they will be speaking something else, maybe MOBILE.…
We have a lot of acronyms in the mobile industry. There’s SMS, MMS, WAP, CTIA, RIM, GSM, CDMA, OTA, MMA…and the list goes on. MoMo, or Mobile Monday, is another acronym known, in particular, to us mobile insiders. But every time I hear this acronym, I can’t help but reconfigure it as an acronym for an important demographic segment in mobile: Mobile Moms.
For example, 32% of moms own a smartphone, a 60% increase from the prior year. 79% of mobile moms rely on their iPhone for shopping related activities like comparison shopping or…
Welcome to our new site! We recently unveiled a new brand promise – we are a mobile solutions provider that delivers smart mobile engagement for our clients. Our clients include brands, media companies, agencies and wireless carriers.
For over 12 years, we have worked on a global scale to connect brands to consumers via the mobile channel through compelling and engaging experiences. Mobile has recently hit its stride in terms of gaining more mindshare and integration in a multi-channel mix. But with it comes the need to ensure mobile solutions are relevant to your core strategic fundamentals – what are your business and marketing objectives? or …
