Case Study

Bell Mobility Self serve gives clients a free and easy way to view their account balance, monitor their voice, data and text usage, check their rate plan information and more — whenever, wherever. mms’ smart mobile solution delivers Bell Mobility the tools it needs to meet their business and client experience objectives.

Challenge

• Bell — the largest, the fastest, with clear reception and the fewest call failures — helps clients stay connected to what matters to them through their mobile device.
• Bell Mobility wanted to deliver a self service solution to its clients that would meet their subscribers’ expectations of engaging with their account whenever and however they want.

Solution

• In 2005, Bell partnered with mms to deliver a new self serve channel for their clients to manage their Mobility account via Text Messaging and Mobile Web. More recently in 2010, mms also made Self serve accessible through Mobile Applications.
• mms implemented a robust mobile solution, which enables Bell subscribers to easily access and manage their personal account information, anytime and anywhere. They can check usage, pay bills, add features, and more.

Results

Key benefits:

• Controlling operational costs
• New revenue opportunity from services sold within Self serve
• Increase in client satisfaction by offering their subscribers simple and convenient account management access through their mobile phones