Challenge

• Deal or No Deal is an hour-long primetime show where viewers can text in answers to trivia questions for a chance to win fabulous cash prizes. The primetime show enjoys high viewer ratings, and the interactive game is played by a large number of viewers at the same time.
• The show’s producers wanted to generate additional revenues while increasing awareness and loyalty around the show.
• The winner drawing and announcement was to happen live at the end of the show.

Solution

• mms partnered with the production company and network to  handle and manage all entries from different media channels (SMS and Web).  mms processed votes in real-time with its high-performance voting platform (COIN). Viewers received a bounce-back message within seconds after their entry.
• mms provided a turn-key, end-to-end solution for its client, which included: application set-up, short code management, messaging and billing, customer support, reporting, winner notification and in-show support.
• The interactive game was integrated live on the taped broadcast with live in-show winners selection, verification, and on-screen display of winner’s name at show’s end.

Results

• The interactive SMS game has been the most popular premium SMS game on TV.
• Viewers were involved with the show as active participants and engaged live during broadcast hour (DVR impedance).
• Demonstrated measured success of high-volume viewer participation and generation of new revenue streams for the producer and network.