Case Study

Univision Interactive Media, the digital division of the premier Spanish-language media company in the US, turns viewers into passionate participants with exciting SMS polls, voting opportunities and contests — all powered by turn-key mms solutions. Interactive television pulls viewers into favorite shows like never before. For Univision Interactive Media, increased interactive offerings strengthens overall audience engagement and provides additional revenue.

Challenge

• Univision Interactive Media (UIM) is the digital division of Univision Communications, the premier media company catering to Spanish-speaking viewers in the US who broadcasts some of the most memorable shows including Sábado Gigante (Univision) and Escándalo TV (Telefutura).
• UIM aimed to increase viewer interactivity on Univision shows, while creating new revenue opportunities with its audience.

Solution

• UIM partnered with mms to provide premium SMS campaigns across key Univision shows, including: Sábado Gigante, Despierta América and Escándalo TV.
• mms provided the support for these mobile in-show integrations, including end-to-end fulfillment of both mobile and online processing.

Results

• In partnership with mms, UIM successfully introduced mobile premium interactivity around Univision shows in new ways, enabling viewers to vote on show-related questions via text messaging and extending their overall mobile experience.
• Univision viewers participated live during broadcast hour (DVR impedance).
• UIM generated new revenue streams and increased awareness for Univision shows.