Remember Veruca Salt’s famous song, I Want It Now, from Willy Wonka? Veruca sings, “…I want the world…I want the whole world…I want to lock it all up in my pocket…” Hmmm, it’s ironic how these phrases (though released in 1971!) remind me of The Millennials and their demand for everything on-demand. Nope, don’t care [...]
Audience Segments
It is the ongoing myth, the never-ending dilemma, what language do Latinos in the US speak? We will find a ton of information online about what marketers think regarding this predicament and depending on the time zone, time of day, context used or simply which side of the bed the “expert” woke up this day, [...]
We have a lot of acronyms in the mobile industry. There’s SMS, MMS, WAP, CTIA, RIM, GSM, CDMA, OTA, MMA…and the list goes on. MoMo, or Mobile Monday, is another acronym known, in particular, to us mobile insiders. But every time I hear this acronym, I can’t help but reconfigure it as an acronym for [...]