mms Image Recognition

Ask consumers to engage with your brand in three easy steps: just “snap, send, and get.”

A rich alternative to SMS keywords, image recognition uniquely engages consumers with offline media. With image recognition, there is no need for the end user to download an app to “read” the image.  The consumer simply snaps a photo of an object or advertisement, sends it to a short code or e-mail, and then receives any variety of content or information: from a voice call to a coupon to a video clip, and more.  Camera phone reach, coupled with the growing ease of sending the photo to a short code, makes image recognition an appealing option for creative concepts.

Sample use cases:

• Snap and win contests
• Scavenger hunts
• Video trailers
• Content downloads
• Offers and coupons
• Opt-in for VIP programs or alerts