Autoreplies

The Autoreply application is an optional service offered by mms. It provides users with the capability to configure and manage autoreplies through a graphical user interface (GUI).

To enable this functionality, the associated transport code or sender ID must be configured for autoreplies. In the default configuration, all autoreplies are administered by mms.

Autoreply behavior is keyword-driven. This service is particularly beneficial for users requiring extensive keyword configurations or frequent updates, such as those associated with dynamic marketing campaigns.

Setup

Please contact your designated account manager to request that the Autoreply application be enabled for a specified transport code or sender ID. Upon routing inbound traffic to the Autoreply application, individual reply rules may be defined and maintained as required.

Configuration

There are 2 options to manage autoreply rules, individually via the UI editor or via bulk file upload.

1) For individual configuration, go to the autoreply tab on the main menu and click ADD NEW KEYWORD

This opens the keyword editor:

  • Select the applicable transport code or sender ID.
  • Enter the desired keyword or keywords, separating multiple entries with commas.
  • Choose the preferred matching method: Starts with or Exact.
  • Specify the reply message to be sent to the subscriber when a keyword match occurs.
  • Click Save.

The refresh interval following additions or modifications in the production environment may be up to 30 seconds. Please take this into consideration when performing tests.

The keyword table displays all currently configured keywords. Graphical arrows indicate the type of rule applied, identifying whether it is open-ended or exact.

Use the special keyword _DEFAULT_ in place of an actual keyword to create a generic autoreply that responds to any message not matched by existing rules. By enclosing it between two underscores, the system distinguishes it from a standard keyword.

For changes and deletions, use the buttons in the main keyword table:

2) For bulk configuration

  • Click ADD NEW KEYWORD
  • Select your eligible transportcode/senderID
  • Upload a file that contains a comma separated list of your keywords (.CSV file)

This is especially useful for a large number of keywords.

Parameters for bulk upload files are:

No. Column Required Format Description
01 Transportcode Yes 4 – 15-digit number Your sender ID (e.g. the short code or longcode for which you are configuring your replies
02 Keyword Yes alphanumeric The keyword that triggers the desired action. The parameter DEFAULT may be used to create an autoreply for any message that does not match an existing keyword.
03 Message Yes alphanumeric The message to be sent to the subscriber when the specified keyword matches the defined rule.
04 Option Optional START or MATCH This optional parameter specifies whether the keyword is found at the beginning of message or must be an exact match.

The file should contain a header and an entry for each keyword

Examples:

Basic compliance autoreplies:
Automated responses for STOP and HELP at the beginning of a message (when OPTION parameter is excluded, the keyword defaults to START)

TRANSPORTCODE KEYWORD MESSAGE <- file header
18001231234 HELP Thank you for contacting us
18001231234 STOP You have been opted out

Sample file with a default autoreply:
In this configuration, messages containing only the keyword HELP trigger the help response, messages prefixed with STOP trigger the opt-out response, and all other inbound messages return the default “not monitored” reply..

TRANSPORTCODE KEYWORD MESSAGE OPTION <- file header
18001231234 HELP Thank you for contacting us MATCH
18001231234 STOP You have been opted out START
18001231234 _DEFAULT_ This number is not monitored
Revision: 6
Last modified: 1 November 2025